Is Digital Marketing for Everyone?

So, here’s a question for you: should every business be using digital marketing in 2025? Think about it—every single business! From the local bakery to your favorite online store. Sounds big, right? It seems like everything’s digital these days. But, is that really what every business needs? Let’s dig into it!

Who Benefits from Digital Marketing?

Let’s start with the big dogs—companies with a wide customer base. For these, digital marketing is a no-brainer. Why? Reaching people online is quick and efficient. With social media, email, and ads, they’re everywhere, all at once. But what about small shops? Or local services? Do they get the same results? Imagine a small-town bakery spending loads on online ads. Could it work, or would word-of-mouth be stronger?

What About Traditional Businesses?

Think about businesses that rely on personal trust—like local repair shops or consultants. They often have customers who visit because they know them. People trust them without seeing an ad. Digital marketing sounds cool, but for some businesses, it might be unnecessary. Do you need to know about a handyman through a Facebook ad? Maybe not.

Are There Downsides to Digital Marketing?

Digital marketing sounds magical, but let’s be real—it costs time and money. For small businesses, every dollar counts. Ads, software, campaigns… it can add up quickly! And with endless content online, how do you stand out? Sometimes, digital efforts don’t give the boost businesses expect. Ever seen a flashy ad that barely gets noticed? It happens.

What’s the Value of Online Presence?

An online presence is great, sure, but should every business go full-throttle on digital marketing? For some, a simple website or social media page might be enough. People like to check hours or location, but they don’t need constant updates. Does a local flower shop need a weekly email newsletter? Or would a monthly post be enough?

The Final Question: Does Digital Fit the Business?

Here’s what it all boils down to—does digital marketing fit what a business does? Some companies thrive by going digital. Others keep it simple and thrive anyway. The big question for every business: Will digital marketing help reach more people, or does it add unnecessary noise?

So, should every business use digital marketing in 2025? That depends on how it fits with what they’re about.